eBay
Year: 2022-2026
Skills: Digital/UX Design, Digital Marketing, Brand Development, Design Systems, Art Direction, Creative Management, User Research, Design Systems, Accessibility, Responsive Design, Creative Asset Localization
Tools: Figma, Slack, Adobe Creative Suite, Google Work Suite
Agency: DEPT Agency
Year: 2022-2026
Skills: Digital/UX Design, Digital Marketing, Brand Development, Design Systems, Art Direction, Creative Management, User Research, Design Systems, Accessibility, Responsive Design, Creative Asset Localization
Tools: Figma, Slack, Adobe Creative Suite, Google Work Suite
Agency: DEPT Agency
Due to confidentiality agreements, please contact me directly for specifics about my work on the eBay North America/Canada account.
eBay is a leading online marketplace with over 185 million users and 2 billion active listings, dedicated to building relationships that extend beyond traditional commerce.
During my time at DEPT Agency, I worked on campaigns for eBay.com and eBay.ca, as well as customer relationship management communications and social media initiatives. I developed visual assets for these platforms, ensuring products were displayed in a meaningful, consistent, and authentic way that emphasized the brand’s genuine, dynamic, intelligent, and reliable attributes. Additionally, I designed dynamic banners for onsite campaigns, prominently featured on both the website and the mobile application.
Data-Informed Design Decisions for eBay
Personalization:
Customizing content and recommendations based on an individual’s historical data and preferences.
A/B Testing:
Conducting experiments with various design elements to optimize conversion rates and enhance user satisfaction.
Accessibility:
Commitment to ensuring that the platform and its assets are accessible and usable by all individuals, informed by user feedback and analytical data.
Increasing Conversions:
Development of design elements that effectively encourage purchases, including clear calls to action and strategically designed product displays.
Boosting Engagement:
Creating digital assets and landing pages that incentivize users to interact with the platform for extended periods.
Onsite Campaigns
Email Campaigns
Emails represent a common and effective communication channel for eBay. Our email communications are categorized into three tiers based on the level of brand expression: Marketing, Transactional, and Account. Additionally, web accessibility is a fundamental component of eBay’s Design Systems, and I was responsible for ensuring its integration within the overall email design framework.
Landing Pages
Web design, utilizing tools such as Figma, is a fundamental component of user experience. eBay’s responsive landing pages are crafted to be visually appealing, data-driven, and strategically organized, supported by user controls and A/B testing methodologies to optimize performance.
Social Creative
eBay employs its social media channels to effectively reach and engage its audience, uniquely incorporating brand elements into each communication. This emphasis on social media design fosters exploration that is often absent on the main website, while also advancing the storytelling elements eBay integrates into its design efforts.
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